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FinOps privacy policy

This Privacy Policy governs the manner in which FinOps in Practice collects, uses, maintains and discloses information collected from users (each, a “User”) of the following domains (each a “Website”).

When and how we collect and handle your personal data when you visit our website


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

What is a cookie?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name Purpose

Site cookie acceptance


This cookie is used to record if a user has accepted the use of cookies on our website. To withdraw your consent after accepting this cookie, delete the _cookies_accepted cookie.

Google Tag Manager with Google Analytics

_utma, _utmb, _utmc, _utmz, _ga, _gid, _id_cpn, _id_eml,
trwsa.sid, trwsb.cpv, trwsb.sid, trwsb.stu, trwv.crd, trwv.cvd,
trwv.eml, trwv.lvd, trwv.uid, trwv.uid, waiting_in_queue,
lc_window_state, _dc_gtm_UA-XXXXXXX-X, __lc.visitor_id.XXXXXXX

Google Tag Manager to set most of our trackers as well as Google Analytics.

Google’s privacy policy


fr, datr, reg_ext_ref, reg_fb_gate, reg_fb_ref, sb, wb

The Facebook pixel allows us to see how many people take action on our ads and which ad led to a conversion.

Facebook’s privacy policy


bcookie, lidc, BizoID, UserMatchHistory, lang, bscookie

LinkedIn tracking allows us to see how many people take action on our ads and which ad led to a conversion.

LinkedIn’s privacy policy


guest_id, personalization_id, _ga, _gid

Twitter tracking allows us to see how many people take action on our ads and which ad led to a conversion.

Twitter’s privacy policy


Visitor statistics

We collect anonymous visitor data to get a better picture of how our visitors interact with our web page.

When you download our materials

On certain parts of this Website we have made available white papers, customer cases and other material that you can download. To be able to download this material, we require your contact details, company name, your role and other information so that we can send you the requested material and follow up with you at a later stage.

  • Marketing emails. Your e-mail address is added to our CRM specific mailing lists to which we will send marketing material. You can opt out of these emails through the opt-out feature in each email we send.

Why we collect your data

FinOps in Practice collects and uses personal data for the following purposes:

  • To personalize user experience
    We use information in the aggregate to understand how our Users as a group use the services and resources provided on our Website.
  • To improve our Website
    We use feedback you provide to improve our products and services.
  • To deliver requested material(s)
    When a User requests to download our whitepapers, customer cases or other materials we need your e-mail address to deliver the material.
  • To send marketing emails
    To send Users information they agreed to receive about topics we think will be of interest to them.
  • For advertising purposes
    By visiting this Website third parties will place cookies on your browser for targeted advertising purposes.

Sharing your personal information

We do not sell, trade, or rent Users personal data to others. We share generic aggregated demographic information, not linked to any personal data, regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We use third party service providers to help us operate our business and the Website or administer activities on our behalf, such as sending out newsletters or surveys. We will share your information with these third parties for the limited purposes outlined above.

Where we transfer and store your information

The information that we collect from you will be transferred to, and stored at, a destination outside the European Economic Area (”EEA”). It will also be processed by staff operating outside the EEA who work for us or for one of our suppliers. This includes staff engaged by us for the provision of the services we provide you. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and all applicable data protection legislation.

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Changes to this privacy policy

FinOps in Practice has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal data we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Website, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Website. Your continued use of the Website following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions about this Privacy Policy, the practices of this site or your dealings with this site, please use the relevant contact us form.

updated on January 20, 2021